A recent court case revealed how an organised gang used online tools like Rightmove and Google to help plan a series of high-value burglaries across the UK.
By researching affluent areas and studying property listings, including floor plans, they were able to identify potential targets before breaking in.
It’s an unsettling story. But it’s important to keep it in perspective.
Cases like this are extremely rare. Millions of homes are marketed online every year without issue. Property portals remain one of the most effective and essential tools when it comes to selling your home.
That said, like anything involving personal information, a little awareness goes a long way.
If you’re planning to sell, here are six sensible steps to help you stay safe without compromising your sale.
Be mindful of what’s visible in photos
Professional images are crucial for attracting buyers, but it’s worth taking a moment to check what’s in shot. Avoid leaving high-value items like jewellery, designer accessories or expensive tech on display. Clean, uncluttered spaces not only present better, they also protect your privacy.
Think carefully about floor plans
Floor plans are incredibly useful for buyers, but they don’t need to reveal every detail. A good agent will ensure layouts are clear and helpful without unnecessarily highlighting access points or sensitive areas.
Remove personal paperwork and identifiers
Before photography or viewings, clear away anything that could reveal personal information. Post-it notes, letters, bills or documents with names, addresses or financial details should all be out of sight.
Keep viewing arrangements controlled
Always use an estate agent to manage your viewings. They will qualify applicants, keep records and accompany visits where appropriate. Private, unverified viewings introduce unnecessary risk.
Be cautious with timing signals
Avoid sharing information that suggests your home is empty, whether in your listing or on social media. Even small details can create an unintended signal.
Review your home security basics
Simple measures still matter. Check that locks, alarms and any existing security systems are working properly and cover all access points. It’s a straightforward step that adds reassurance.
The key message is this.
Don’t let stories like this put you off selling or make you nervous about using trusted platforms. The vast majority of transactions happen safely and smoothly.
With the right guidance and a bit of common sense, you can benefit from modern marketing while keeping your home and your information secure.
That balance is exactly where good advice matters. As founding members of the Ethical Agent Network, and part of its advisory panel, we’re held to clear standards around how we protect our clients, communicate transparently and handle every step of the process. It’s about doing things properly, not just getting a property online.
So when you’re ready to sell, or even if you just want a second opinion on how your home would be presented, we’re always here for a straightforward, no-pressure conversation.
Article by Andrew Overman | Partner | Location Location East
