Location Location East recognised as a Trusted Agent 2025/26
Thetford, April 2026 – Location Location East has been named a Trusted Agent 2025/26, placing it among the top 10% of estate agent offices in the UK for client reputation. The recognition was awarded by Kerfuffle, the estate agency industry’s supplier discovery platform, and powered by independent data from ViewAgents.
The Trusted Agent programme is built on a simple principle: recognition should be earned, not bought. Unlike traditional awards that rely on self-nomination or paid entry, Trusted Agent winners are identified through an independent review of publicly available client feedback across multiple platforms, including Google, Trustpilot, Facebook and Feefo.
Each qualifying office is scored on a methodology that weights recent reviews more heavily than older ones, considers volume and consistency across platforms, and factors in how actively the agent responds to feedback. Only offices in the top 10% nationally make the Trusted Agent list.
Andrew Overman, Partner at Location Location East, said: “This recognition means a great deal because it reflects what our clients actually think of us, not what we say about ourselves. In an industry where trust doesn’t always come easily, being recognised in this way matters. We’re proud to be among the top 10% nationally and incredibly grateful to every client who has taken the time to share their experience.”
Simon Whale, founder of Kerfuffle, said: “Most awards in our industry are about who shouts the loudest or writes the best entry. Trusted Agent flips that. It only looks at what real clients have said, across every platform, over time. The agents who come out on top are the ones quietly getting it right, every day.”
For Location Location East, the recognition reflects a long-standing focus on doing things properly. As founding members of the Ethical Agent Network, and part of its advisory panel, the business has built its approach around transparency, consistent communication and putting clients first. Independent recognition based on real client feedback aligns closely with those values, reinforcing the importance of trust in every transaction.
Trusted Agent 2025/26 winners are listed publicly at thetrustedagent.co.uk, where sellers and landlords can check whether their local agent has been recognised.
About Trusted Agent 2025/26: Trusted Agent is a recognition programme run by Kerfuffle and powered by data from ViewAgents. It identifies the top 10% of UK estate agent offices based on client reputation across public review platforms. The programme is not a paid award, uses no self-nomination, and no agent pays to be included. Methodology and full criteria are published at thetrustedagent.co.uk/methodology.
Article by Andrew Overman | Partner | Location Location East
