For many families, the school comes before the house

When families begin looking for their next home, the conversation often starts with schools rather than bedrooms.

Which catchment do we need?

How far is the walk?

Will our child actually get a place?

Only then does the search for the right property begin.

It’s something we’ve seen time and again across Thetford, Brandon and the surrounding villages. Homes close to well-regarded schools consistently attract strong interest because buyers aren’t simply purchasing a property. They’re investing in a lifestyle and, they hope, an educational opportunity for their children.

But does being in a desirable school catchment genuinely increase a home’s value?

In many cases, yes.

School catchments continue to influence buyer demand

Research published by Santander UK in 2025 found that parents would be willing to pay an average premium of 15% to secure a home within the catchment area of their preferred school. Based on an average property value of around £270,000, that’s approximately £40,500.

Of course, that’s a national survey reflecting buyer sentiment rather than a guaranteed increase in value for every home.

What it does demonstrate is just how important school catchments remain when families decide where to live.

Where demand is high and the number of available homes is limited, that demand can translate into stronger prices and quicker sales.

Why location becomes so competitive

School catchments are a classic example of supply and demand.

Every year, a new group of families begins searching for homes within a relatively small geographical area.

The number of available properties rarely changes.

As competition increases, buyers often become prepared to move more quickly or offer more strongly to secure the right location.

It’s one of the reasons homes close to highly regarded schools can continue attracting interest even when the wider market feels more measured.

If you’re selling, don’t overlook this advantage

If your property falls within the catchment of a popular school, it’s an important part of your home’s story.

That doesn’t mean making claims that can’t be verified, but it does mean ensuring your marketing accurately reflects the property’s location and the amenities nearby.

Families are often looking for more than a house.

They’re considering walking routes to school, nearby parks, safe neighbourhoods and a community where they can put down roots.

Those lifestyle benefits are every bit as important as square footage.

Timing can also make a difference, with many family buyers beginning their search well before school admission deadlines.

Buyers should always check the details

One mistake buyers occasionally make is assuming that living within a catchment automatically guarantees a school place.

It doesn’t.

Admissions policies vary between schools and local authorities.

Oversubscribed schools may prioritise siblings already attending, children with particular needs or applicants living closest to the school.

Catchment boundaries can also change over time in response to local demand.

Before committing to a purchase based primarily on school access, it’s always sensible to check the latest admissions criteria directly with the school and the relevant local authority.

That small amount of research can prevent a great deal of disappointment later.

Schools are only part of the picture

While catchment areas undoubtedly influence demand, they’re rarely the only reason someone chooses a home.

Commuting links.

Outdoor space.

Community.

Local amenities.

The overall feel of an area.

All of these continue to play an important role in buyers’ decisions.

The best locations usually combine several of these qualities, making them attractive to a wide range of buyers, not just families with school-age children.

Good advice starts with local knowledge

National statistics provide useful context, but every property market has its own characteristics.

A school that’s particularly sought after in one town may have very little influence elsewhere.

That’s why local knowledge matters.

Understanding which schools are attracting the greatest interest, how buyers are behaving and what comparable homes are achieving helps sellers make informed decisions about pricing and marketing.

At Location Location East, we believe every property deserves advice based on evidence, local knowledge and honest conversations. Whether schools are a major factor in your move or simply one consideration among many, understanding your local market will always put you in the strongest position.

Frequently Asked Questions

Do houses near good schools usually sell for more?

Often, yes. Strong schools can increase buyer demand, particularly among families looking to move before a new school year. Research by Santander UK found parents would pay an average premium of 15% to live within the catchment of their preferred school, although the impact varies between locations.

Does living in a catchment guarantee my child a place?

No. Being within a catchment area does not automatically secure admission. Schools follow published admissions criteria, and places are often allocated based on factors such as distance from the school, sibling attendance and available capacity.

Can school catchment areas change?

Yes. Catchment boundaries and admissions arrangements can change from year to year, so it’s important to check the latest information with the relevant local authority and individual school before making a purchasing decision.

Should I mention nearby schools when selling my home?

Absolutely, provided the information is accurate. Proximity to well-regarded schools can be an attractive feature for many buyers, but it’s always best to avoid suggesting that a school place is guaranteed.

Are school catchments important if I don’t have children?

They can be. Even if schools aren’t relevant to your own circumstances, homes close to popular schools often attract a wider pool of buyers when it’s time to sell, which can support long-term demand.

Sources

• Santander UK research (published August 2025, reported by Mortgage Solutions): Parents would pay an average 15% premium (approximately £40,500 on a £270,000 home) to live within the catchment area of their preferred school.

About the Ethical Agent Network

At Location Location East, we’re proud to be founding members of the Ethical Agent Network. We believe buyers and sellers deserve honest advice backed by evidence, not assumptions. Whether you’re choosing a family home or preparing to sell one, clear guidance and local expertise help people make confident decisions.

Article by Andrew Overman | Partner | Location Location East