Choosing an estate agent is a big decision. You are trusting someone with what is probably your most valuable asset, as well as a move that can have a significant impact on your finances and your life.
Reviews, recommendations and an agent’s track record can all help you decide who to trust. So we are particularly proud to announce that Location Location Thetford has been named a Trusted Agent 2026 Platinum winner, placing our office within the top 2% of estate agent offices in the UK.
But for us, the most important part isn’t the badge. It’s how we earned it.
What is a Trusted Agent Platinum award?
The Trusted Agent programme independently benchmarks estate agency offices across the UK using data rather than relying on agents submitting themselves for an award.
For 2026, its methodology assessed data covering 22,836 UK estate agent offices. It considers factors including the quality and volume of customer reviews, how consistently agents engage with those reviews, their presence across different review platforms and, for the higher levels of recognition, market performance.
There are three levels of recognition, with Platinum reserved for the top 2% and described by Trusted Agent as its highest tier, combining an outstanding reputation with proven market performance.
There are no entry fees, applications or submissions involved in achieving the recognition.
That distinction matters to us.
Why was Location Location Thetford awarded Platinum status?
According to our Trusted Agent profile, Location Location Thetford has been benchmarked against more than 20,000 estate agency offices and currently has 238 reviews, a 5.0-star rating and a 98% review reply rate.
Our review volume is shown as 2.6 times the IP area average, while our rating compares with an IP area average of 4.4 stars. Trusted Agent also ranked our Thetford office #396 nationally when the 2026 winners were announced.
You can see the independent results and how we compare here:
View Location Location Thetford on The Trusted Agent
Recognition that reflects our values
Awards are lovely to receive, but this one feels particularly relevant because the things being measured are closely connected to how we believe an estate agency should operate.
Our values weren’t created by a marketing agency. They were developed together as a team and describe the behaviours we expect from ourselves every day.
They include striving for excellence by going above and beyond to deliver a world-class service, caring and listening to the needs of our community, continually learning and improving, embracing innovation and, importantly, working together as a team.
As Partner Andrew Overman explains:
“One of the values we created as a team is that we strive for excellence by going above and beyond to deliver a world-class service. Another is that we care and listen to the needs of our community.
Those aren’t words written simply for a website. They’re the standards we try to live by every day.
To receive recognition based on independent data, our performance and what our clients have actually said about their experience with us means a great deal. Ultimately, they’re the people best placed to judge whether we’re living up to those values.”
You can read more about what guides the way we work here:
Our values at Location Location East
What does this mean if you’re selling a home in Thetford?
For homeowners, independent recognition can provide another useful piece of evidence when deciding which estate agent to invite into their home.
No award should replace doing your own research. Look at an agent’s recent results, read what their clients say, understand their marketing and pricing strategy and, perhaps most importantly, meet the people who will actually be responsible for selling your home.
Our Platinum status simply adds another independent measure to that research.
It shows that when Location Location Thetford was compared nationally using customer satisfaction and performance data, our results placed us amongst the top 2% of UK estate agent offices.
For our team, that’s something we’re immensely proud of.
But it doesn’t change what happens tomorrow morning.
We’ll still come into work looking for ways to improve, trying to deliver better marketing, communicate more effectively, negotiate harder for our sellers and make moving home a little less stressful for the people who trust us with it.
Because an award recognises what you’ve done.
Trust has to be earned again with every client.
Frequently Asked Questions
Is Location Location a Trusted Agent in Thetford?
Yes. Location Location Thetford was named a Trusted Agent 2026 Platinum winner, the programme’s highest level of recognition. Platinum represents the top 2% of UK estate agent offices within its benchmarking.
What does Trusted Agent Platinum mean?
Trusted Agent says Platinum status is reserved for the top 2% of offices and recognises businesses combining an outstanding customer reputation with proven market performance.
How are Trusted Agent winners chosen?
The programme uses ViewAgents data including customer reviews gathered from sources such as Google, Trustpilot, Facebook, Feefo and Yell. Factors include review quality, client engagement, volume of evidence, multi-platform presence and, for higher tiers, market performance.
Can an estate agent pay to become a Trusted Agent winner?
No. Trusted Agent states there are no entry fees, entries or submissions involved in the programme.
How highly ranked is Location Location Thetford?
Our Thetford office achieved Platinum status, placing it within the top 2% nationally. Trusted Agent records Location Location Thetford as ranking #396 nationally when the 2026 winners were announced.
How can I choose the best estate agent to sell my home in Thetford?
Look beyond the valuation figure or commission percentage alone. Compare recent results, customer reviews, marketing quality, local knowledge, communication, sales progression and the strategy each agent proposes for achieving the best outcome from your sale.
If you’re considering selling a property in Thetford or the surrounding Norfolk and Suffolk area, we’d be delighted to talk about your plans, what your home could be worth and the strategy we’d recommend for your move.
Article by Andrew Overman | Partner | Location Location East
