When most homeowners ask “when’s the best time to sell my home?”, the answers are often predictable, spring and early summer. But here’s something you might not expect: the festive season can actually be one of the most powerful times to launch your sale.
At Location Location, we’ve seen year after year that preparing a property before Christmas sets sellers up for the strongest possible start to the new year. Here’s why.
Why the Festive Period Creates a Selling Advantage
Between Christmas and New Year, property portals like Rightmove and OnTheMarket record a 230% surge in traffic. While people are relaxing at home with extra time on their hands, they’re scrolling property listings in record numbers.
This translates into:
- More eyes on your home
- More enquiries and viewings lined up
- Greater competition between buyers
- A better chance of achieving a higher sale price
Instead of waiting until January, sellers who act now can ride this wave of activity and move into the new year with strong momentum.
How to Maximise the Christmas Window
At Location Location, we run a tried-and-tested strategy that makes the most of this unique moment in the property market:
Step 1: Prepare Your Property
Before the holiday decorations go up, we’ll arrange a professional photoshoot and video tour, ensuring your home looks its absolute best online.
Step 2: Market Over the Holidays
While you’re enjoying the festive season, we’ll ensure your property is seen by serious, ready-to-act buyers. Viewing requests are scheduled in advance, so you don’t have to lift a finger.
Step 3: Launch Strong in January
In the new year, your home will hit the ground running with a strategic Property Launch event. Back-to-back private viewings with vetted buyers create competition, urgency, and often multiple offers.
Should You Sell Your Home at Christmas?
If you’re planning to sell in 2026, starting the process now could be the smartest move you make. Preparing before Christmas ensures you benefit from the festive surge in buyer demand, and sets the stage for a smooth, efficient sale in January.
Article by Andrew Overman | Partner | Location Location East
