First-time buyers have long been key drivers of the housing market. Their choices not only shape today’s property landscape but also hint at where things might be heading next.
New research from Barclays sheds light on what’s influencing the decisions of different generations as they buy their first homes — and it reveals that while affordability remains a universal challenge, priorities shift significantly with age.
Gen Z: forever homes with work-ready spaces
For younger buyers in their early 20s, the goal isn’t just a foot on the ladder anymore. Many are skipping the traditional starter flat and searching for a “forever home” from the outset.
Homes with flexible spaces for hybrid or remote working are high on their list, reflecting how work and lifestyle have merged. A spare room that doubles as a home office, or open-plan layouts adaptable to future needs, are increasingly sought after.
Millennials: balance between lifestyle and location
Those in their late 20s and 30s tend to balance family life with career growth. This group places greater emphasis on proximity to good schools, transport links and green spaces.
For them, it’s about convenience and quality of life — the ability to enjoy community, connection and comfort without compromise.
Gen X: gardens and outdoor space
More people are buying their first homes later in life, and for these buyers — typically in their 40s and early 50s — outdoor space is a top priority.
Private gardens, patios or access to shared green areas have become must-haves. These features reflect a desire for calm, relaxation and the wellbeing benefits that come from being closer to nature.
Why this matters for Thetford sellers
For sellers in Thetford and across Breckland, understanding what different buyers value can make a real difference when marketing a home.
If your property has a spare room, promote its potential as a home office. If you’re near good schools, make that clear in your listing. And if you have a garden that catches the afternoon sun, make sure it’s a focal point in your photos.
Small adjustments in how a home is presented can attract the right audience — and help you achieve the strongest result.
Thinking of selling? Contact us today for a free valuation and tailored advice on how to market your home to first-time buyers in Thetford and beyond.
Article by Andrew Overman | Partner | Location Location East
