Don’t let poor-quality marketing photos sabotage your sale. Great property photography can be the difference between a buyer scrolling past or scheduling a viewing.
With around 98% of buyers starting their home search online, your listing’s photos are often the very first impression — and you only get one chance to make it count.
Why good photos matter
- They showcase potential. Bright, well-composed images help buyers picture themselves living in your home.
- They set the tone. Photos cluttered with laundry or personal belongings can make buyers assume the seller is in a rush — often prompting lower offers.
- They build trust. Dark, grainy shots suggest neglect, which can make buyers wonder what hidden issues lie beneath the surface.
The good news? A few small adjustments before your photoshoot can make a huge difference.
Declutter
You’ll need to clear out before moving anyway, so start early. Remove anything that doesn’t add to the space — sell, donate or store items you no longer need. Clean, open spaces photograph best.
Depersonalise
Family portraits, pet beds, children’s toys and collections can distract buyers from the space itself. Pack these away temporarily so viewers can imagine it as their own home.
Rethink furniture
Oversized furniture can make rooms feel smaller. Consider removing a few pieces or rearranging to open up the layout and improve flow.
Neutralise
Bold colours and busy wallpaper can be off-putting in photos. A fresh coat of neutral paint can instantly brighten and modernise your space — and help buyers focus on the home rather than the décor.
Tidy outdoor areas
For exterior shots, make sure paths, lawns and patios are tidy. Move bins, toys and vehicles out of view and trim overgrown plants. A well-kept exterior sets a positive tone before buyers even step inside.
Add simple finishing touches
Fresh flowers, cushions, or a bowl of fruit can add warmth without clutter. Always make beds properly and ensure curtains and blinds are open to maximise light.
Hide everyday items
Before the shoot, put away dish racks, cleaning products, toiletries and tea towels. They’re practical, but they don’t sell the dream.
Choose the right agent
Before instructing an estate agent, look through their current listings online. Are the photos sharp, bright and professional? The quality of their marketing reflects the care they’ll take with your sale.
If you’re thinking of selling in Thetford this spring, we’d love to help you showcase your home at its best. Contact us for a free valuation and expert advice on preparing your property for the market.
If you know someone who’d find this article useful, please share it with them.
Article by Andrew Overman | Partner | Location Location East
