The word “landlord” comes with centuries of history, and not all of it positive. It can still bring to mind a distant owner collecting rent with little interest in the people living in their property. While that image no longer reflects the reality for most landlords, it continues to influence how some tenants, commentators and policymakers view the rental sector today.
Modern landlords in Thetford and across the country are often nothing like that old stereotype. Many are local people providing much-needed homes, taking genuine pride in maintaining safe, good-quality properties, and supporting their tenants through life’s ups and downs. Yet the label “landlord” doesn’t always capture that. It’s a word rooted in ownership and hierarchy, not service and care.
That’s why some feel it may be time to rethink how we talk about the role. Language shapes perception. Perception shapes trust. And trust is at the heart of every good landlord-tenant relationship.
What if the industry used terms that better reflect the reality of responsible renting today? Words like home provider, housing partner or property custodian may sound unfamiliar at first, but they highlight something important: the idea of providing a service, not simply holding ownership. They suggest responsibility, pride and partnership.
Of course, a new name only works if the actions behind it match. Clear communication, fair pricing, prompt repairs and a genuine commitment to maintaining safe homes are what truly redefine the role. When tenants consistently experience that level of care, perceptions shift naturally.
With growing attention on housing standards and the rental sector as a whole, landlords who act with transparency and integrity have an opportunity to set themselves apart. Those who put service first are already reshaping what it means to provide a home in the 21st century.
If you’re a landlord in Thetford looking to stand out for the right reasons, we’re here to support you. Our team works closely with local landlords to help them protect their investment and build strong relationships with their tenants.
Article by Andrew Overman | Partner | Location Location East
