Every new year brings its own housing market predictions, headlines and surprises, and 2026 looks set to follow that pattern. With buyer priorities shifting, technology moving quickly and signs of economic stability returning, the year ahead is likely to bring meaningful change for homeowners, landlords and buyers in Thetford.
Here are the trends worth watching.
Buyers want efficiency as standard
Energy performance has moved from a “nice extra” to a genuine priority.
In 2026, buyers and tenants will be looking for homes that help reduce running costs. Better insulation, modern boilers, double glazing and renewable options such as solar panels will all play a major role in decision-making.
Homes with improving EPC ratings will attract stronger interest, while energy-hungry properties may face pressure on price.
Smaller, smarter homes are back in demand
After several years of buyers seeking bigger homes and more space, the tide is turning.
High energy prices, changing work patterns and the desire to live closer to amenities are pushing demand back towards compact, well-designed homes. Location, convenience and efficiency are becoming more important than square footage.
Hybrid living is here to stay
Working from home hasn’t gone away. It has simply evolved.
Buyers now want flexible spaces rather than traditional studies. Garden rooms, loft conversions, studios and alcoves are increasingly popular. Homes that offer adaptable layouts will perform especially well and tend to secure quicker offers.
Rental demand will continue to outpace supply
The rental market in Thetford remains extremely competitive and this trend is expected to continue into 2026.
Young professionals, relocating households and families priced out of buying will keep demand high.
Landlords with well-maintained properties, transparent management and fair practices will be best positioned to succeed.
Smart tech will move into the mainstream
From video doorbells and smart locks to heating apps and energy-tracking systems, digital convenience is no longer reserved for premium homes.
In 2026, buyers and tenants will expect properties to offer simple, everyday tech that improves comfort and security. Homes without it risk feeling dated.
Reputation will matter more than ever
With confidence gently returning to the market, sellers are placing more emphasis on choosing agents with strong reputations.
Google reviews, consistent service feedback and visible community involvement will influence decision-making more heavily than before. Agencies who invest in service and reliability will stand out.
The year ahead will be shaped by efficiency, flexibility and smart living. Buyers, sellers and landlords who understand these shifts will be in a stronger position to make confident decisions.
If 2026 is the year you’re thinking of moving, we’re here to help. Get in touch for a friendly chat about what the market is doing and how to plan your next steps.
Article by Andrew Overman | Partner | Location Location East
