If your home’s been sitting on Rightmove longer than your last Netflix binge, it might be time for a refresh.
You’re not alone — plenty of sellers find that initial excitement fades after a few weeks. Enquiries slow, viewings drop, and that once “hot new listing” becomes yesterday’s news.
The good news? You can absolutely turn things around.
Why timing matters
The first few weeks after launch are crucial.
Homes that sell within the first 25 days of listing have a 94% chance of completing successfully. But once you pass the 100-day mark, that number drops to just 56%.
And according to data from Spectre, you’re 37% more likely to sell after seven weeks if you switch to a new agent rather than simply dropping your price.
So if your listing’s gone quiet, here’s how to bring it back to life.
Five Steps to Revive a Stale Property Listing
1. Give your home a lift
When you first listed, everything was spotless and perfectly styled — but it’s easy for standards to slip.
Take an honest look around. Does your home still feel fresh? A quick declutter, deep clean, or even a fresh coat of paint can make a world of difference.
2. Refresh your photography
Today’s buyers scroll fast. You have seconds to grab their attention, so make sure your lead image is your strongest.
Consider new photos — especially if the seasons have changed — or update your main shot to something brighter and more inviting.
If your current images weren’t taken professionally, that’s an easy place to improve.
3. Rework your description
Your property description should sell more than the bricks and mortar — it should sell the lifestyle.
Does your listing highlight your home’s best features, layout, and local amenities? If not, it’s time for a rewrite.
A refreshed description can help buyers see the value they might have overlooked.
4. Revisit your pricing strategy
Sometimes the market shifts. Even a small price adjustment can push your property into a new search bracket and reach a different audience.
But before you rush to reduce, talk to your agent. In many cases, a strategic relaunch — rather than a price drop — gets far better results.
5. Harness the Power of New
When you relaunch with a new agent, your listing re-enters Rightmove and OnTheMarket feeds as new to market. That triggers fresh alerts, renewed interest, and a higher level of buyer engagement.
At Location Location, our Property Launch Strategy is designed to make the most of that crucial early period — combining expert presentation, strong visuals, and smart marketing to create urgency and competition from day one.
Let’s talk strategy — not just price
At Location Location, we focus on what truly drives results in the Thetford market:
• We achieve an average of 103% of asking price
• Our homes spend 36 fewer days on the market than local competitors
• And our team knows exactly how to revive listings that have lost momentum
If your property’s gone quiet, don’t wait it out — take action. Let’s chat about your options.
We’ll give you straightforward feedback, a clear strategy, and, if the timing’s right, a relaunch that gets your home noticed again.
You don’t need to stay stuck. You just need a new approach.
Article by Andrew Overman | Partner | Location Location East
